From the moment I came in contact with www.ShoeVibez.com I was very impressed with the bold vibrant colors that saturated their brand. They are a premier USVI (U.S. Virgin Islands) Online female owned women's shoe retailer.
Thanks to facebook I made a connection with ShowVibez.com owners. I welcomed them to post their innovative promotions on my facebook wall. They expressed an appreciation for my illustrations, and encouraged me to do the same. It was a business to business match made in heaven. Little did I know that months later I would have a chance to create something for this amazing company. I was very excited hoping to have a chance to work on an advertising incentive, but it was bigger than that... I was commissioned to create a new logo for the company
My first course of action was to study the existing brand. ShowVibez.com's visual direction was very product driven. Consumers who love women's shoes that boldly display style and flair are instantly drawn to the line up available at ShoeVibez.com. It was necessary that the new logo also displayed the product in someway. The staff expressed how it was important for the logo to reflect the timeless, empowering sense of style that they are known for. Of course I stayed mindful of the eye catching color while finalizing the design. When I presented the original rough drafts, my creative direction was well received and I was on the right track
As I expected, there was some mixing and matching of elements between the drafts that resulted in the final logo that will now represent this wonderful line of women's shoes.
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